Strategy

TARGETING THE BEST UP AND COMING US MARKETS

These markets are located in the Northeast, Mid-Atlantic, Pacific Northwest, and Northern and Southern regions of the country. Our market research team, guided by their proprietary models, identifies the best sub markets for growth. Often challenging conventional wisdom, their data-driven insights guide us to smart, targeted growth.

CREATING DISTINCTIVE BRANDS AND EXPERIENCES

We have created three distinct apartment community brands based on a deep knowledge of our customers and what they are looking for in an apartment living experience. Our three offerings FLEMING ONE,FLEMING HOME & FLEMING LUX allow us to address different needs of the renter market, more deeply penetrate our core markets, reach new customers, and better serve existing residents.

GENERATING GROWTH WITH PROVEN PLATFORMS: DEVELOPMENT, REDEVELOPMENT, ACQUISITIONS

Our decentralized, fully integrated development and construction platform has been integral to our success and a leading generator of value since our founding in 2017. We understand what it takes to bring sites through the entitlements process while minimizing risk along the way. And, since development is a local business, we a have local officials, each fully knowledgeable of development, construction, and residential services. We choose to act as our own general contractor in most cases, allowing us to further control costs and quality while ensuring that the communities we develop are built to last.

In addition to developing new communities, redeveloping current communities has proven an effective way to improve our competitive position, reshape our portfolio and create value. Our redevelopment teams keep our communities fresh and help implement our three-brand framework.

We also grow through acquisitions of existing assets, particularly at select points in the cycle when values are more compelling. Our acquisition activity also provides a platform for growth in job markets that are not receptive to new development, and allows us to serve customer segments that are at lower price points than our newly built product.

ALLOCATING CAPITAL FOR GROWTH

Our strategy of growing through development, redevelopment and acquisitions is supported by a solid financial foundation. Our capital management strategy emphasizes matching long-term investments with long-term capital and focuses on accessing the most cost-effective mix of capital from a variety of sources. We have a solution for maintaining low leverage and healthy debt service coverage, and producing sector-leading dividend growth.

VALUING OUR CULTURE AND CAPABILITIES

Our culture is grounded in our core values of a commitment to integrity, a spirit of caring, and a focus on continuous improvement. Our decentralized development and operating structure depends upon a culture of collaboration and responsibility to balance regional autonomy with centralized support and capabilities located in our Global headquarters. Regions are able to continuously improve execution by drawing on strategic capabilities that include market research, customer insight, design, and capital management. 

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